While most Minecraft players are already settled in with their preferred platforms, it's time to welcome another country into the fold - China! Pocket and PC editions will see distribution through NetEase Inc, who will be Mojang's affiliate for the region. Neat!
Some quotes from Mojang and NetEase on the topic:
Jonas Martensson, Mojang
We’ll always embrace opportunities to bring Minecraft to new players around the world, widening our community, and giving us a new perspective on our game. NetEase understand our long-term vision for Minecraft and support Mojang’s ideals, so we’re delighted to have them on board. We look forward to welcoming China’s builders and adventurers to the world of Minecraft.
William Ding, CEO/founder of NetEase, Inc.
We are excited to bring Minecraft to Chinese audiences, and expect our large online community to embrace this preeminent game. With our deep understanding of the Chinese market and our ability to successfully launch world-renowned online and mobile games, we offer a strong platform for the introduction of Minecraft to China’s vast user base. We believe this cooperation could leverage the strengths of both Mojang and NetEase, as well as provide the world’s largest audience with a superior user experience.
Minecraft has always had one of the largest and best gaming communities in the world, and our family now expands to include our friends in China. Welcome!