The Meaning of Life, the Universe, and Everything.
Got another question for discussion!
As the title says, I'm wondering what makes you click away from a video before you finish watching it? I'm curious about this as I do the YouTube thing and I'm looking to improve the content I put out and my channel in general.
Some reasons I can think of are:
-Not what you were expecting in a negative way
Any insight you can provide is much appreciated. The more information you can provide is very much appreciated as well! I think getting some serious answers from the video consumer is vastly more valuable than searching up a random video about it.
All over the place with typing/editing so expect things to maybe not make sense. I'm no expert either but these are my perspectives as a viewer and Youtuber. So take them all with a grain of salt.
To me it depends, as a viewer (this is for any video not just Minecraft) it might be I click away from videos because of:
1.Eye catching titles and different video coverage
2.Difference of opinion/different things happen to what is expected in the video [can be dumb to click off just for difference of a opinion I know but it's still a reason] (it might take a while for the point of the video I'm after to happen, or I'm just not interested as much in the content anymore the further I get into it).
3.I plan to watch it later/get busy (this is usually why I will click off).
4.Not watching videos if I know what the content is, from say mainstream mods I know enough about and even if they use them differently the core aspects aren't appealing. It's why I can't watch Vanilla focused videos unless it's Snapshots as most of that stuff I'm not interested in anymore.
Reason people might:
Obviously some things like swearing can be understandable/controllable.
But you can't get away from those that find something they have witnessed before (like seeing the same automation ideas used multiple times and finding it boring or repetitive) and clicking away.
From my experience in the last year as a mod spotlight/tutorial maker:
I do Mod Spotlights and put the Mod's name as well as the versions it supports in the titles (no eye catching titles, just straight to the point), I think many people click to see what it's about if the mod name is unclear.
My old channel used to be using Minecraft's in-game chat but now I use a Mic when covering anything in Minecraft and only use Chat for demoing or commands. I get that reading isn't what people usually want to witness in videos, or the pace of the text can be tough to read.
To me viewers will click away if they get the info they wanted, or lose interest for dragging on to long/not finding what they were looking for/not getting to the point quick enough.
Some do point out my video quality and I get that, but I'm still getting used to things and don't have the expertise of video making/editing compared to playing games of any type and having no issues picking up where I left off, as I'm a gamer not an expert with Video creation. Also I guess maybe branching out or covering things you don't know enough can get off-putting as people do expect Youtubers to be experts or familiar enough with the content they are making. Obviously speculation content can be awkward if people expect you to know something even if your just as excited as viewers and your just sparking conversation.
For things like Tutorials though people click off because it's too confusing (even if it's literally moving and explaining how to move 2 files from say the Vanilla Launcher to the Twitch launcher, a better way to do something related to this has been made since but at the time when it wasn't simplified more than this people found it confusing).
Bit of a rant:
Which can be confusing sure, I understand that but to me it's like moving music or photos around just to differently named folders, it's not installing/downloading things for like 20 minutes and making it more confusing which in that case I would too. At least that's how I presume people think tutorials can be confusing and mods are the only thing I really do on a technical scale, maybe even use a Virtual Machine to try out another Operating System besides Windows, I don't do much more large scale or crazy stuff then that in my own time.
I don't look at my competitors videos anymore as I like to continue doing my own thing and follow the goals I set when starting my new channel, but installation tutorials for mods when it hasn't changed in years since 1.6.2 I've always found sad to see and seem like easy views.
If it's Fabric maybe the Fabric API but that's about it, not much has changed, you install mods, texture packs and world the same way, just their particular folders.
I see the reasoning behind videos like that don't get me wrong, but if they all install the same way and it hasn't changed in 5+ years, it's not like 'I need this library mod or something in particular for the installation so keep that in mind' it's just Install Forge, put mod in folder, done.
Mostly what I'm trying to say here is while I do have competitors don't follow them too much or let their content ideas get to you. I'm not big how their content as I think it leads to a bad direction for making videos. Their content and style/quality is great but the I'm not a fan of how they go about making the content if people can just put a file into a folder and it works the same way for every mod, texture pack, world, datapack, etc. and it's not that difficult if people paid attention.
What I'd suggest:
I'd say do what you want to do but if your willing to do things differently but similar to stand out go for it (don't try to copy, just focus on what you and others might find interesting, just don't push too hard to stand out as people can like similar but not exact copies). For example what I do and aimed for when starting my new channel was covering niche or new things and leaving those videos as archives.
So I make mod spotlights but I don't just stick to mainstream mods or do Let's Plays of modpacks like most will, I cover niche/new in the 1.13+ range but also those from 1.6.4 to 1.12.2 or making mod retrospectives, category focused and showing what's out there and comparing the options related to that category (like redstone or minimaps) tutorials, music video using certain software, to try different things. I'm covering what's interest to me but I'm focusing on a variety of audiences that may still play on those versions, or are after mods to use to make their experiences more interesting they didn't know about before.