There was an interesting question from the audience
In my previous post I’ve shared the report from Future of Food Media workshop, which I attended as a part of San Francisco Chef Week 2010.
It took me some time to re-evaluate the ideas from the seminar and to come up with my own educated guess on the future of social networks in general and of food media in particular.
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Who to Trust: Expert or Your Neighbor?
There was an interesting question from the audience : “Should Michael Bauer read Yelp reviews before writing his own?” Probably, not. More important is where potential consumers will go for the restaurant recommendations: to Yelp or to an expert blog?
Panel agreed that highly valued expert opinion is always more influential than stars on Yelp. There’s a possibility, however, that future consumers will choose restaurants based on the value of combined social networking recommendations rather than on a single expert opinion and I am not talking about Yelp only, but also about Facebook and less known communities such as Foursquare and Foodspotting.
We will no longer search for products and services – they will find us through social media. And then Michael Bauer will become irrelevant, just like any sole expert, as much as I love and respect his writings.
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Social Networks Will Become Like Air
Charline Li coined this phrase while speaking of the future of social networks. It means that 10 years from now people will carry their social networks wherever they go and whatever they do. They will buy Amazon books based on the ratings assigned by their Facebook friends and will dine at the restaurants reviewed by their Facebook friends on Yelp. They won’t do it occasionally, but almost EVERYTIME.
Facebook , the most visited website on internet, will slowly integrate all the niche social networks.
At this point people will be ready to pay the monthly fee to use Facebook, just like we pay for the cell phone service.
In fact, in 10 years or so, not having a Facebook account will be equivalent to not having a cell phone right now… As for the restaurants the future is in… wr16dfds